Shaftesbury Wines : Real Wines, fine cigars, odd beer
Real Wines Branded Wines
Reflect local tradition and practice
Are scaleable according to demand
Can be defined by the area of production Often made from bought-in grapes
Are made from grapes grown by the maker (or a long term contractor) Have a limited sense of place
Vary according to the annual weather conditions Are defined by the wine maker rather than area and variety
Are labelled and marketed by location and variety Produced to fit a perceived style requirement
Are recognisably unique Are widely available
  Rely on heavy marketing
  Frequently rely on shelf appeal
The definitions are based on “The Two Cultures – How the rise of brands is changing the face of wine” by Jamie Goode,
Campaign for Real Wine Ltd. Company Reg. No. 05046430
Reg. office: Shaftesbury Wines, 57 High Street Shaftesbury SP7 8JE